Mass media publicity, letters to explain the benefits of Pioneer Generation Package05 Jun 2014
We thank Muhammad Al-Fazhan Md Shariff (“Pakej Generasi Perintis perlu diterangkan dalam bahasa Melayu”, Berita Harian, 28 May 2014) for his suggestion that communications on the Pioneer Generation Package should be in languages that our Pioneers are more familiar with.
We agree that it is important to raise awareness of the package via simple and accessible communications. This is why the Government has established the Pioneer Generation Taskforce to focus on communications and outreach to Singaporeans on the package.
Besides printed materials, we are producing videos in the four official languages as well as in dialects for use at community events. These videos explain the Pioneer Generation Package in a simple-to-understand manner. We have also recently run a series of radio advertisements to touch on the various benefits of the package, and will be doing a second run soon. To make it more relatable, we are also working on bringing across the various components of the Pioneer Generation Package in docu-dramas and entertainment programmes.
Apart from our publicity via mass media, Pioneers will be receiving a letter in June, in four languages, informing them of their eligibility for the Pioneer Generation Package and how much Medisave top-up they will receive each year for life. In September, Pioneers will be receiving their personal Pioneer Generation card. The card will be distributed together with a booklet, in four languages, which details the healthcare benefits that Pioneers are entitled to.
To watch videos on the Pioneer Generation Package online, including in Malay, Pioneers and their family members can visit www.pioneers.sg and click on the ‘Stories and Videos’ tab. If they have queries on the Pioneer Generation Package, they can also email firstname.lastname@example.org, or call the Pioneer Generation hotline at 1800-2222-888.
Lim Bee Khim (Ms)
Director, Corporate Communications
Ministry of Finance
Deputy Director, Corporate Communications
Ministry of Health